Park Avenue, Parx, and ColorPlus
As part of a multi-brand collaboration with Raymond Lifestyle Limited, I designed premium shop-in-shop displays for Park Avenue, Parx, and ColorPlus. Each brand caters to a unique audience segment and holds a clear market position, from sharp formalwear to spirited casuals and timeless classics. The goal was to translate their brand identities into high-impact, functional retail spaces that not only elevate product presentation but also create micro-experiences in a multi-brand environment.
Client
Raymond Lifestyle Limited
Year
2024-2025
Park Avenue is not just a brand of formalwear, it's a statement of ambition. Inspired by the iconic New York avenue it’s named after, the display concept channels urban structure and timeless elegance.
Vertical fins in the wall display subtly reference the Empire State Building, a metaphor for those who “wear success” and aspire to reach the top. The material palette features charcoal grey, warm white, marble textures, and accents of brushed gold, evoking a world of understated power.
Every shelf is fitted with integrated linear lighting for a gallery-like glow. Floor fixtures were designed to add dimension and flexibility- including a standout display inspired by NYC park benches. To complete the narrative, streetlamp-inspired VM props and custom signage subtly anchor the New York theme while guiding shopper flow. The result is a confident, premium retail experience that speaks to the modern Indian man who dresses with purpose.
Parx speaks to the youthful, curious spirit, a brand that blurs the line between casualwear and vibrant self-expression. The SIS design was imagined as a vacation-ready escape, inspired by a Moroccan beach town: fresh, open, and full of character. Materials are lightweight yet durable, built for modularity and quick remerchandising.
The light blue and white slatted walls create a breezy, sun-drenched atmosphere, while playful typography like “Here comes the sun” and “Happy hours” infuse the space with optimism. Every element works together to reflect the Parx philosophy making the customer feel like they’ve stepped into their next holiday.
ColorPlus is rooted in timeless classics, but its customer is far from ordinary. They’re the kind who close deals on the golf course and believe in doing things with quiet flair. This SIS was designed for that persona- an elite, composed man who values comfort, heritage, and refined taste. The brand’s green signature was paired with natural wood tones and clean white finishes, creating a relaxed yet upscale palette.
The lenticular-style bulkhead was crafted using angled colour slats. When viewed from different angles, the display shifts from green to blue to violet to red to orange to yellow and back to green, a dynamic gesture toward the brand’s name and its spectrum of well-made basics. A striking VM feature includes a display clad with half-cut golf balls and a green turf carpet with a flag, making a bold nod to its sporting ethos.
Each of these Shop-in-Shop displays was crafted to go beyond function - to tell a story, build emotional resonance, and support seamless retail operations - all in limited real estate. From material palettes and integrated lighting to brand-anchored VM, the spaces are a reflection of both strategy and craft.
Whether it's the aspirational edge of Park Avenue, the sunny spontaneity of Parx, or the composed elegance of ColorPlus, the retail identity of each brand now lives in a space as distinct as its voice.
Pooja is a very talented, creative designer with great knowledge of materials and implementation. Her project with Park Avenue and Parx for a new shop-in-shop design is appreciated by all channels. She is a very meticulous and dedicated professional. I loved working with her. Looking forward to more future collaborations.
Pragati Srivastava
Brand Head (Park Avenue, Parx, SleepZ, and accessories) at Raymond Lifestyle Limited