High Star
High Star is a dynamic denim brand designed for the free-spirited and adventurous, offering rugged, bold, and edgy fashion that sets trends rather than following them. The store experience is both impactful and intuitive, combining fashion-forward elements with simple technology for a no-brainer shopping journey that delivers value without fast fashion's fleeting nature.
Client
Mensa Group
Year
2024
Area
1500 sqft
Collaborator
Sparrow Shopfits
The store features an open and distinctive façade with clear branding and dynamic content on screens to attract attention. A VM cluster drives targeted storytelling, creating an engaging introduction to the brand. A play of light and hand-painted murals highlights the rebellious, fashion-forward nature of the brand.
The space incorporates a mix of rugged and sleek materials, with colour blocking using brand colours to enhance recall and reduce intimidation. Denim is prominently displayed on peripheral walls in a dense, double-height arrangement, organized by gender, fit, and size.
The brand's communication is key, with Instagrammable VM and messaging tailored to resonate with the audience like “we don't do boring” or “built for the brave”.
The trial rooms feature a metallic shutter-inspired entrance, similar to their shopping app, bridging the digital and physical realms.
Here’s how it all came together: a sleek, urban space that embodies High Star’s edgy, adventurous spirit.
Illustrations in the renders are for creative representation only. All rights belong to their respective owners.