FableStreet
FableStreet is an Indian women's fashion brand known for its contemporary and stylish clothing. It started with workwear essentials that seamlessly blend fashion and functionality, and gradually expanded into casual and occasion wear. moved to casual and dressy. The online brand forayed into brick-and-mortar retail with a one-line brief: the space should embody the brand's ethos.
Client
FS Life
Year
2023
Area
800 sqft
Team
Restore Design
The storefront embraces openness, extending a warm invitation to customers. The subtle curvature of the storefront embodies the inclusivity that defines FableStreet's philosophy.
A line art gracefully flows through the walls, leading to the back where it transforms into artwork featuring three distinct female forms, celebrating the beauty of diversity.
Mannequins of different sizes populate the floor, making the brand's promise of size inclusivity visible from the moment you walk in. Artefacts like butt vases, ceramic apples, and pears subtly signify and celebrate various body types.
Organic-shaped mirrors offer a deliberately unconventional reflection, a quiet cue that this is not a space built around a single idea of how a woman should look.