Beauty & Beyond
Beauty & Beyond is an omni-channel beauty and wellness brand that has all the leading brands under one roof along with the brand’s private label. An understanding of omni-channel retail and shopper journeys across channels enabled Restore Design to build credibility by presenting the brand with more transparency and celebrating individuality and inclusivity. The focus was to raise the bar on engagement by identifying where a customer is in their buying journey and personalizing each touchpoint and create a fresh, young and joyful experience given the category and target profile.
Client
Skandanshi Group
Year
Area
2022
1300 sqft
Team
Restore Design
A distinctive façade with inserts of orange and pink elements connotes the ethos of beauty and wellness.
The color palette of beige and pink / orange represents the inclusivity, youth and high energy the brand brings to its consumers.
The monochromatic interiors in beige and wooden finishes make a warm, welcoming, comfortable environment. A super high involvement category of beauty and wellness needs to provide information, inspire and give confidence.
Beginning with a circle, which is representative of balance, the graphic elements developed are sensorial in nature that help create an engaging retail identity.
A sense of plenty. Well displayed products with clear information on a modular and scalable display system.​ Minimal and sleek product displays with dedicated space for branding and communication help make the products stand out.
Necessary breaks for promotional display, video screens to showcase new launches, and tips on make-up and wellness and brand philosophy.
Dedicated trial zone focused on experience and experimentation.
Confluence of beauty, wellness and technology using devices like skin analysis to show skin type and concerns and a BMI machine to help the customers make informed choices.
