Beauty & Beyond (now beaute&nutrie)
Beauty & Beyond is an omnichannel beauty and wellness brand bringing leading labels and its own private range under one roof. The engagement began with brand strategy before it touched space: understanding how the evolved beauty shopper moves across channels, what builds trust in a category defined by personal choice, and how transparency and individuality could be built into the retail experience itself. The design brief that followed was to raise the bar on engagement by identifying where each customer is in their buying journey, personalising every touchpoint, and creating an experience that is fresh, joyful, and genuinely inclusive.
Client
Skandanshi Group
Year
Area
2022
1300 sqft
Team
Restore Design
A distinctive façade with orange and pink inserts announces the brand's energy from the outside, signalling warmth and vitality before the customer steps in. The palette of beige and pink-orange carries the brand's core values through the interior: inclusivity, youth, and high energy.
Monochromatic beige walls and warm wood finishes ground the space, creating an environment that is welcoming without being overwhelming. Beauty and wellness is a high-involvement category. Shoppers arrive with questions, concerns, and often uncertainty. The space is designed to do three things in response: inform, inspire, and build confidence.
The graphic identity takes the circle as its starting point, a symbol of balance, and extends it into sensorial elements that animate the retail environment and reinforce the brand's personality throughout.
Products are displayed with a sense of abundance: clear information, minimal fixtures, and a modular, scalable system that lets the range breathe. Dedicated space for branding and communication is built into every display unit, keeping the products central without sacrificing story.
Promotional bays and video screens punctuate the journey at natural pauses, surfacing new launches, make-up tips, wellness content, and the brand's philosophy without interrupting the shopper's flow. A dedicated trial zone anchors the experiential side of the store, built for exploration and experimentation rather than transaction.
Technology is woven in purposefully: skin analysis devices help customers understand their skin type and concerns, while a BMI machine supports wellness decisions. Together they make the case that this is a store that takes its shopper seriously, and trusts them to make informed choices when given the right tools.
The result is a space that sits at the intersection of brand strategy and retail design: coherent in identity, considered in journey, and built for a shopper who no longer separates the online experience from the in-store one.