Arrow
Arrow is one of India’s leading men’s formal wear brands. In a world where workwear has been redefined and is more fashion-forward, Men’s formal wear has undergone a massive change. Men tend to shop by proximity rather than destination, which means the store environment itself needs to do the work of drawing them in. The idea behind the new retail identity was to build a retail experience that invites men to discover or rediscover their personal style.
Client
Arvind Fashions
Year
Area
2022
1000 sqft
Team
Restore Design
The design draws on a considered material palette: wood, custom terrazzo, and brass against high-gloss black finishes, creating a space that is premium without being cold. The space balances a timeless backdrop with room for seasonal storytelling, shifting displays keep the store current, while the core environment signals permanence and trust.
Premium display fixtures with integrated lighting give the browsing experience a gallery-like quality, letting each product be seen at its best. The fitting area completes the experience: a private, considered space where the Arrow Man can try, decide, and walk out certain.
